I’m Matthew Pittman.

I’m an Assistant Professor at The University of Tennessee. My research interests revolve around social media,  prosocial strategic communication, and message framing/design. I use mostly social scientific methods like surveys and experiments to understand how people can be persuaded to make good decisions within emerging media environments.

My work has been published in Journal of Consumer PsychologyInternational Journal of Advertising, Computers in Human BehaviorJournal of Business Ethics, Journal of Social Media in Society, and others. It can be found on Google Scholar.

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