Hello!

I’m Matthew Pittman.

I’m an Assistant Professor at The University of Tennessee. My research interests revolve around prosocial advertising and social media. I use mostly social scientific methods like surveys and experiments to understand how people can be persuaded to make good decisions in emerging media environments.

My work has been published in Journal of Consumer Psychology, Journal of Interactive Marketing, International Journal of Advertising, Journal of Consumer Marketing, Computers in Human Behavior, Journal of Business Ethics, and others. It can be found on Google Scholar.