Hello!

I’m Matthew Pittman.

I’m an Assistant Professor at The University of Tennessee. My research interests revolve around sustainability, social media, and marketing communication strategy. I use mostly social scientific methods like surveys and experiments to understand how people can be encouraged to make good decisions in emerging media environments.

My work has been published in Journal of Consumer Psychology, Journal of Advertising, Journal of Interactive Marketing, Journal of Business Ethics, International Journal of Advertising, Journal of Consumer Marketing, Computers in Human Behavior, and others. It can be found on Google Scholar.