We just completed one phase of raising brand awareness and profile for Be Aware Blount, a local non-profit dedicated to substance abuse prevention. Here is the summary report I sent to the board. Overall it feels like it went well, particularly given our relatively small, rural audience and meager budget, but only time will tell. Be Aware Blount raises awareness, does prescription drug take back events, provides information and resources to the community, and more. So the real measure of success, ideally, would be a decrease in drug and alcohol related deaths over the next few years.