Category Archives: Uncategorized

Authenticity for Surf Brands

Brand Authenticity is huge, and surf culture has traditionally rejected most attempts at regulation or corporate influence that were perceived as inauthentic. I recently put together some research for a client who was pitching Vans for help funding an independent surf contest. Here is a summary:

Learning from failure

It’s always a bummer when an experiment fails to reject the hull hypothesis. Fortunately I have pretty thick skin. Before my colleague and I eventually found the right stimuli we created plenty of wrong stuff. Feeling especially clever one day, I thought I would prove an interaction (with just the right framing conditions) using nearly identical manipulations:

 

 

 

 

 

I thought the presence of two sets of hands (instead of one) would be enough to induce people to think about their relationship with others. Whoops, I was wrong. But being wrong can help steer you toward what is right. Once the full study is published I’ll post the rest of the failed stimuli here…. I think research should be honest, and that it can be enlightening even (and especially) when it stumbles at first. -insert Edison quote on 10000 ways a lightbulb doesn’t work here-

Oxford Internet Institute

2016-07-04 15.25.13I’m halfway through a two-week Summer Doctoral Programme at the Oxford Internet Institute. With 4 to 5 seminars/lectures each day on research findings, methods instruction, and project proposals, it has been equal parts exhilarating and exhausting. Oxford University has such a rich intellectual history and the people at the OII are shaping how researchers and policy makers worldwide are helping us all understand life our increasingly digital milieu.

Track the goings-on with OII SDP on Twitter

Is there any difference between Creating and Consuming on Social Media?

 

In one of my first journal articles, which can be found here, I explored the difference (in terms of self-reported loneliness) on CREATING social media (commenting, adding a new post, replying to someone, etc.) and CONSUMING social media (reading, browsing, scrolling, liking). I found no difference between the two, because BOTH were associated with decreased loneliness. This is congruent with other part of this study that found an increase in affinity for (and use of) social media was also associated with less loneliness.

Again, there are causality questions: are social media MAKING people less lonely, or are less lonely people just more likely to use social media more often, perhaps since they have more social connections? This is part of what I’ll be investigating with my dissertation, which draws heavily upon Media Multiplexity Theory (like this article). Perhaps, as the above image indicates, there are relevant differences in the specific platforms or devices people use for creating and consuming?

A First Birthday

We celebrated Caroline Jack’s first birthday this past weekend, and I think she liked the cupcakes.CJ birthay cupcakeOn a side note, I think Vicky has a possible career as a party planner if she ever has any free time…

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When in Rome

My first Oregon salmon was #beginnersluck , but not until after #ifellin #ilost5lures #icastintoanotherfishetman

A photo posted by Matthew Pittman (@dudebronahbra) on

My friend Sean goes on an annual fishing trip to where the Deschutes meets the Columbia every year. This year his usual buddies couldn’t make it, and he invited me. Even though I’m not really into fishing, I figured I had to go, since

a) I live in Oregon now, and salmon are like hoppy beer and coffee: plentiful and delicious in the northwest.

b) He provided EVERYTHING I would need… waders, tent, fishing rod, lures, lessons, and patience.

c) it would mean 2 days of camping with Sean, and he has a epicurean talent unlike anyone I’ve ever known. He cooked steak sandwiches, breakfast burritos, and spaghetti for us all without a campfire. When I camp, I eat cliff bars and crusty PB & Js. When I camp with Sean, I eat better than I do at most restaurants.

so I went, and now we’ll have Chinook for dinner sometime soon!

Oregon Bach Festival

Summer is here! The weather is hot, spring classes are done, and I get to spend more time on my own research. I’m pretty excited about some experiments this summer and a new media lab we are getting this fall.

Summer also means fun movies (Jurassic World was delightful, but Mad Max was so incredible I almost feel bad for other movies coming out this year), and fabulous professor in our SOJC gave us some tickets to the Oregon Bach Festival. Opening night was a moving performance of Haydn’s Creation. We don’t frequent the symphony but, dare I say, we laughed, we cried, we… got to feel very fancy for a few hours. And it was fun.