Instagram survey consent


Research Participant Informed Consent Form

Please read this document carefully before you decide to participate in this research study. Your participation is voluntary, and you can decline to participate, or withdraw consent at any time, with no consequences. 

Study title: Instagram Stories and Social Issues (IRB202100403)

Persons conducting the research: Dr. Benjamin Johnson, Assistant Professor of Advertising, University of Florida,, +1 (352) 273-2183; Dr. Matthew Pittman, Assistant Professor of Advertising, University of Tennessee; Dr. Judith Rosenbaum, Associate Professor, University of Maine 

Purpose of the research study: This study aims to understand how people share information on social media, and how it relates to their feelings and experiences.


To participate in this study, you must be a university student aged 18+, with an Instagram account and the ability to post an Instagram story. We will ask to you to indicate whether you have Instagram and can post a story. If you do not qualify, you will not be able to take the study and earn credit.


What you will be asked to do in the study: If you agree to participate in this study you will be asked your opinions on several social issues. You will be asked to view an Instagram post about a social issue.

Then, you will be asked to share that post, by making an Instagram story on your account. You’ll be asked to confirm that you posted a story by sharing a screenshot with us. Please make sure you are able to make and upload a screenshot while taking this study.
We will also ask you several questions about how you tend to use Instagram, and about you as a person.

There is a second part of this study, which you may take in 48 hours. We will use your email address to to link your responses in Part 1 and Part 2.

Time required: The main part of this study should take about 10 minutes to complete. If you return for Part 2, it takes about 5 minutes to complete.

Risks and benefits: Known risks of participating in this study including possible discomfort that could result from questions asking you about your opinions. You may also experience discomfort from posting a story about a social issue. Please note that Instagram stories automatically delete themselves after 24 hours. The risks in this study are no greater than those in everyday life. There are not any direct benefits to participating in this study.

Confidentiality: Efforts will be made to keep your participation in this study confidential. During data collection, there is a minimal risk that security of any online data may be breached, but this is unlikely as online survey platform (Qualtrics) uses several forms of encryption and other protections.

After all participants have completed the survey, any potentially identifying information will be permanently removed from our database. Once this information has been removed, it will not be possible to trace your answers back to you.

The anonymous data will be made available by posting the dataset to an online public repository.

Compensation: You will receive extra credit from your instructor

Withdrawal from the study: You are free to withdraw your consent and to stop participating in this study at any time without consequence. You can decline to answer any question you don’t wish to answer.

If you wish to discuss the information above or any discomforts you may experience, please contact the principal investigator, Dr. Benjamin Johnson, at

If you have any questions regarding your rights as a research subject, please contact the Institutional Review Board (IRB02) office (University of Florida; PO Box 100173; Gainesville, FL 32610; +1 (352) 392-0433 or

Agreement: Now that you’ve read about the study, if you wish to participate, click the “I agree to participate” button to continue; if you do not consent to participate, click “I do not wish to participate” or just close this window.