In one of my first journal articles, which can be found here, I explored the difference (in terms of self-reported loneliness) on CREATING social media (commenting, adding a new post, replying to someone, etc.) and CONSUMING social media (reading, browsing, scrolling, liking). I found no difference between the two, because BOTH were associated with decreased loneliness. This is congruent with other part of this study that found an increase in affinity for (and use of) social media was also associated with less loneliness.
Again, there are causality questions: are social media MAKING people less lonely, or are less lonely people just more likely to use social media more often, perhaps since they have more social connections? This is part of what I’ll be investigating with my dissertation, which draws heavily upon Media Multiplexity Theory (like this article). Perhaps, as the above image indicates, there are relevant differences in the specific platforms or devices people use for creating and consuming?